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lamborghiniis an Italian
automaker based in the small township of
Sant'Agata Bolognese. The company was founded by manufacturing magnate
Ferruccio Lamborghini in 1963, with the objective of producing a refined
grand touring car to compete with established offerings from marques like
Ferrari. The company's first models were released in the mid-1960s, and were noted for their refinement, power, and comfort. Lamborghini gained wide acclaim in 1966 for the
Miura sports coupé, which established
mid-engine design as the standard layout for high-performance cars of the era. After a decade of rapid growth, hard times befell the company in the mid-1970s, as sales plunged in the wake of the
1973 world financial downturn and
oil crisis. After going through
bankruptcy and three changes in ownership, Lamborghini came under the corporate umbrella of the
Chrysler Corporation in 1987. The American company failed to return the automaker to profitability and sold it to Indonesian interests in 1994. Lamborghini's lack of success continued through the 1990s, until the company was sold in 1998 to
AUDI AG (Audi), a subsidiary of the
Volkswagen Group, a German automotive
concern. Audi's ownership marked the beginning of a period of stability and increased productivity for Lamborghini, with sales increasing nearly tenfold over the course of the 2000s, peaking in record sales in 2007 and 2008. The
world financial crisis in the late 2000s saw Lamborghini's sales drop by nearly half by 2009, leading CEO
Stephen Winkelmann to predict continued poor sales for
supercar makers
source : wikipedia.com